FRACTIONAL MARKETING
Great marketing can boost any business, but building a team is an expensive, time-consuming process. Before hiring additional marketing staff, consider fractional marketing services. Get the expertise you need and buy time to grow your business without long commitments.
MARKETING AND SALES ALIGNMENT
A critical component for marketing success is sales and marketing alignment. Because if the marketing team doesn’t understand sales challenges they can’t expect to speak to customer needs. Our team are fluent in the language of sales. So, we use that skill to quickly hone in on what’s most important to your sales team. Then, we look at how to align that with your business and marketing objectives.
CONTENT STRATEGY AND DEVELOPMENT
Once you know more about sales challenges, then you are better equipped to develop a content strategy. And, with a solid content strategy, you know what to develop. We have templates, but more importantly, decades of content creation experience. And, we’ll use it to develop a variety of content types to tell your story.
campaign launch!
With content in hand, it’s time to build your brand. But, execution is a key and often overlooked component of content strategy. And, it can make or break your campaign success. We can take your content and get it into the market, or we can build your strategy and operations to manage campaigns in house.
Website Analytics
What do you know about your web traffic? With tools available today, your finger should be on the pulse of every web interaction. And, website analytics are a free way to do it!
Customer Acquisition Cost
Efficient marketing is at the core of decreasing customer acquisition costs. Because if you have a strategy, alignment with sales, and solid content, you have the components of marketing that gets results. Solid results that don't drain resources.
Customer Lifetime Value
Well executed marketing strategy is a necessary piece of a positive customer experience. And here again, sales and marketing alignment come into play. Because both sides have to delight the customers!
Real-Time Campaign Metrics
Fail fast. It's the mantra of the agile practice. Not every campaign will be a hit. But, to leave those campaigns in market, you're wasting value $. Real-time campaign dashboards make sure you know what's working. . . and what's not. Quickly.
Marketing Contribution
Proving marketing contribution, while tricky and not completely scientific, is important. Because executives and investors will ask. And, your marketing team deserves kudos for their efforts. We'll help you come up with a contribution model that makes sense - and lets your team see where they make an impact.
let's talk!
Wondering if fractional marketing services could work out for you? Need some tips & tricks right now? Send us an email and we'll get back to you right away!