Campaign Launch! It's not time to sit back and relax.
Planning your campaign launch ensures you maximize budget and leverage the content you built the way it was intended. Experience with different channels and a network of vendors is hard to come by, so many times, fractional marketing services are able to help get your content into market, even if you didn’t need help creating it! We think these three factors are the most important when getting your campaigns in market.
don't spread too thin
When deciding where to execute your campaign, don’t spread your budget, or content too thin. Have multiple pieces for every stage of the buyer’s journey. And then, don’t use it all in one place, or at one time.
Talk to your vendors and tell them your strategy. They will give you tips on how to execute. They know their audience best!
have next steps defined
Once someone downloads your content, what’s next for them? Make sure you have a clearly defined response ready. And, make sure that response offers a clear and relevant call-to-action (CTA).
Never miss the opportunity to take your buyer one more step. Always have that next piece of content ready for them. And, make it easy to consume!
test, refine, repeat
Don’t assume what you design will work immediately. Decide on how much time you will give new campaigns. Once your test time is up, evaluate results against success factors.
Refine anything that needs to be – messaging, content assets, images, colors – and get back into market. Keep watching results to make sure the needle moves in the right direction.