Why Us?

Fractional Marketing Services

from Kristi Anderson Marketing

We are built on a foundation of 25 years of experience combined with hard knocks along the way! We are firm believers that, ‘you learn by doing, there is no other way’. This has been my mantra since I started my career.

My team is designed to be flexible extensions of yours, able to listen and ready to combine your ideas with our experience. Our services are available a la cart, on a project basis, or on a monthly retainer. We believe all businesses need world-class marketing, but many can’t bear the expense of keeping one full time – yet. We are here for the times when they need some skilled, extra hands, whether for a week, some months, or even years.

The services outlined below are primary areas of expertise, but each covers so much more than what we can outline in words. Schedule time now to talk about your specific situation!

Alignment

how to align marketing and sales

There isn't a magic formula or template and poof - your teams are working in sync. Marketing and sales alignment takes flexibility and creativity on both sides. And sometimes, an unbiased third party can help broker the conversations (and play the bad guy!)

Effective ways to get marketing and sales on the same page

Effective Content Strategy

Don't create content just for content's sake. Build a strategy, with goals and objectives, as a foundation to your brand AND lead generation plans. With over 20 years of content development experience, we can get started with your team right away!

Content strategy drives efficient and effective marketing

execute campaigns like a pro

While having the right content is half the battle, the other, and equally important half is where and how you use that content. If you don't have an execution plan before you start your content, you may struggle when it's time to deliver campaign results.

why campaign execution matters so much

Metrics, Reporting and Dashboards . . . Oh my!

After all of the hard work developing great content and building both your brand and leads, how do you show the business your impact? Agreeing on the right metrics and dashboards before sending marketing off on missions helps keep focus - and drives the results where they are needed most!

data: a marketer's best friend

I Am kristi anderson.

With nearly 25 years of marketing and demand generation experience in high tech companies, I have been a part of half a dozen start-ups. After three IBM acquisitions at those start-ups, I spent a decade at Big Blue, honing my marketing, analytical and operations skills.

In an environment where budgets can change daily and priorities can shift overnight, it is my mission to provide high quality marketing talent on a project basis to companies who need to market, but can’t afford to keep a fully-staffed, world-class marketing team on the payroll.